The WJEC Eduqas Media Studies subject focuses on the study of different media forms, their role in society, and how media messages are created, distributed, and consumed. Students explore how various media products, like films, TV shows, advertisements, newspapers, and digital media, impact audiences and reflect cultural and social values.
Key areas of study include:
Media Language: Understanding the codes and conventions used in media texts (like camera angles, editing techniques, sound, and mise-en-scène) to create meaning.
Representation: Analyzing how different groups (such as gender, race, class, or age) are represented in the media and how this affects perceptions in society.
Audience: Exploring how different audiences interpret media texts, including theories on how audiences are targeted and how they interact with media.
Industries: Investigating the economic and cultural impact of media industries, including the role of media companies, ownership, regulation, and how new technologies influence media production and consumption.
Media Forms: Students study different types of media (e.g., print, digital, broadcast) and understand how each one functions and evolves over time.
Overall, the subject helps students develop critical thinking skills about the media and its influence on everyday life. They learn to be aware of how media shapes their world and how to analyze and critique media content effectively.
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